Design Culture Installation
What will design be in 5 years?
Role: Project Lead + Experience Designer
This installation revolved around this central question to get people to start thinking about the potential for design in the future. There was a need for a more engaging way to show up at design recruiting events to attract potential talent. We saw an opportunity to show our strong design culture through a physical installation. Initially deployed in San Francisco, then travelled to Texas for more conferences.
Process
Concept + Prototype
We met with stakeholders to understand and align on the logistics of the project brief as well as understanding the need. The PXD team ran several brainstorming sessions to solidify a concept. We further developed the form, graphic treatment, video content, story, and interaction.
Digital screens embedded in the installation showcased interviews of Capital One designers and leaders. This installation inspired dialogue among guests and created a unique platform for recruiters & ambassadors to connect with guests. Guests could also engage by tweeting their response. To accommodate smaller recruiting events we designed a tabletop version of the larger installation.
Iterate + Fabricate
We worked closely with a fabricator (LMNOP) with weekly on site check-ins to go over the overall form, modular mechanics of the piece, detailing for tech integration, and setup logistics. We hired A52 for the vinyl print and application.
Moodboard
Initial concept sketch
Paper prototyping
Scale foamcore model
Fabrication checkin
Generating the perspective shift graphic
Graphic exploration
Vinyl Install
Green screen interviews
Sewing the carrying cases
Installation
The first deployment of the Design Culture Installation was at UX Week 2017. Installation time was 20 minutes, marking a success for our 'easily installed' objective. Guests explored the piece walking around both sides and engaging with video content. Based on learnings from the first install, for the second launch at the Service Experience Conference a month later, we created a stage visual that the MC could speak to so guests were grounded on the experience. We also tested content with subtitles instead of audio (as events get loud) and embedded a camera in the piece to capture metrics around engagement based on crowd flow and facial expressions.
Fabrication: lmnopdesigninc.com