Elements
Proving that experiences matter
Role: Experience Designer + Fabricator
Five illuminated pillars displayed elements cards in front of a large screen. As participants lifted the card from the pillars, it activated the screen to reflect the participants and the room in one of the five material based filter. This self-guided and immersive experience let people explore and play at their own pace while spotlighting the materials and the personal expression that Elements is all about.
Experience Goals
Generate sign up
Inspire conversations with ambassadors
Uphold impression of tech forward company
Create buzz
Enable self expression
Levels of Engagement
Testing
Quick maquettes
Physical volume studies to test proportions and overall arrangement of pillars
Making
People approach the display in different ways. Most like to observe what's going on before engaging with the cards, some pick up the cards right away, and some beeline straight for the sign ups. We designed the experience for all of these interactions. An experience has to be just as enticing for the passive observer as for the active engager.
Lo-fi user testing
The Experience
“It’s a great example of changing the public perception around traditional banking. ”
CAD mock ups
Pillar iterations testing materials, lighting, & construction methods
“Artistic and innovative. This would generate intrigue from anyone that sees it.”
Outcomes & Lessons
Of the 536 people that approached the display, 3102 cards were picked up (~6 cards per person.) We exceeded our goal, 220 associates signed up for the waitlist (40% of the people who engaged) over two days. The experience received overwhelmingly positive feedback in person (56 written reviews) and online (258 survey submissions) and the card was green lit for a public launch!